About

Our Mission
To enhance the vitality of downtown Menomonie by engaging our community, respecting our heritage and promoting growth.

Vision
Downtown Menomonie will be the destination for unique products, services and events.

A 501 (c) 3 Non-Profit Charitable Organization
Main Street of Menomonie Inc. is a non-profit, charitable organization with the purpose of working together with downtown property owners and business owners to build a strong and vibrant downtown commercial district. We strive to save our heritage for the next generation by working to keep our historic district in sound physical shape as well as filled with tenants that contribute in a positive manner to our downtown atmosphere. We are proud of the partnerships that we enjoy with our local government officials. Although many try to tie us together as a part of local government, we are an organization that works on behalf of our downtown commercial district in partnership with our local government.

The Main Street Four-Point Approach
The National Main Street Center of the National Trust for Historic Preservation offers a comprehensive strategy to commercial district revitalization that has been widely successful in many towns and cities throughout the country. The points described below—which Main Street of Menomonie follows—are called the Main Street Four-Point Approach.

I. Organization
Organization means everyone works toward the same goal. Using a volunteer-driven program with an organizational structure of a governing board and committees can ease the tough work of building consensus and cooperation among the groups that have an important stake in the district.

II. Promotion
Promotion means the Main Street program sells its image and lives up to its promise to all prospects. By marketing the district’s unique characteristics to shoppers, investors, new businesses and visitors, an effective promotion strategy forges a positive image through advertising, retail promotional activity, special events and marketing campaigns carried out by local volunteers. It serves to improve consumer and investor confidence in the district.

III. Design
Design means getting Main Street into top physical shape. Capitalizing on Main Street’s best assets—such as historic buildings and traditional pedestrian-oriented layouts—is just part of the story. An inviting atmosphere, created through window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights and landscaping, conveys a visual message about what the commercial district is and what it has to offer.

IV. Economic Restructuring
Economic Restructuring strengthens a community’s existing economic assets while diversifying its economic base. By helping existing businesses expand and recruiting new ones to respond to today’s market, Main Street program help convert unused or underutilized space into economically productive property and sharpen the competitiveness and profitability of businesses.

Learn more at the national Web site.