Main Street of Menomonie Inc.

Rory Feddersen runs Simple Sports, a family-owned bicycle and alternative sports store at 326 E. Main St. In addition to sales and service on bicycles, Simple Sports boasts the largest in-store selection of disc golf merchandise between Madison and Minneapolis. Sales and service on hockey equipment, skateboards and snowboards are also available.

Menomonie, Wis.—His mother has worked in retail for years and his father is a retired pipefitter and welder. 

“I get my customer service focus from my mom and my mechanical skills from my dad,” said Rory Feddersen of Simple Sports.  

Feddersen describes his parents as very social people, and he credits both of them for his own desire to take care of customers.  “What they taught me growing up helps me listen and react to customers’ needs and then propose solutions,” he said.    (more…)

Photo courtesy of Jim D'Angelo

Only 20 percent of a photographer’s time is actually spent taking photographs. A majority of the time is spent motivating and engaging people to make them feel comfortable in front of the camera. Or better yet, to forget the camera is even there.

 Photography that captures the affectionate bond between a bride and groom, the toothless grin of an infant, the confidence of a high school senior, or the personality of a pet captures a moment that has meaningful significance.  (more…)

Sandy Ott of Ms.Ellaneous, 320 E. Main St., has brought back the anticipation and excitement of pre-mall era sales, which only happen a few times a year, with the launch of downtown Menomonie’s Ladies Night Out events.

Maybe it was a seven-year itch. Or maybe it was purely the desire to be one’s own boss. But the English teacher that would one day launch our city’s increasingly popular Ladies Night Out events purchased a family-run shoe store in downtown Menomonie not far into her teaching career. (more…)