Main Street of Menomonie Inc. Rotating Header Image

Downtown Menomonie Needs your Input!


As part of its inclusion into the Main Street Wisconsin program, a resource team of consultants and Wisconsin Economic Development Corporation (WEDC) staffers will be visiting Menomonie in early January to provide guidance on future downtown rehabilitation efforts. During their three day visit, the team will tour Menomonie and meet with representatives from throughout the community.

To receive public input, the resource team and Main Street of Menomonie also invite the public to participate in a Community Visioning Session. This session will be Tuesday, January 5th from 5:30 p.m. to 8:30 p.m. at the Mabel Tainter Center for the Arts. It is an important step in strategic planning efforts for continuing to revitalize downtown Menomonie.

At the conclusion of the resource team’s visit, a public presentation will be held to share their initial findings and recommendations. The presentation will begin at 5:30 p.m. on Thursday, January 7th at the Mabel Tainter Center for the Arts.

For more information on the resource team visit, please contact Main Street of Menomonie’s Executive Director, Darrek Orwig by email at or by phone at 715-235-2666.

New Downtown Menomonie Holiday Event: Procrastinator’s Night Out!


Catch up on your last minute holiday shopping in downtown Menomonie during our first ever “Procrastinator’s Night Out” event on December 22nd from 4:00 to 7:00 p.m. Whether you’re looking for unique handmade jewelry, one-of-a-kind antiques, a copy of a new book, or boutique clothing; there will be opportunities to put something under the tree for just about everyone!

Make a night out of it with your friends and family by stopping at locally owned dining establishments in the downtown to grab a bite to eat or something to drink.

Do you need to have your hair cut or styled before the holidays? Stop in at a downtown studio so you can look your best on Christmas morning.

While you’re shopping take advantage of a number of promotions and deals at locally owned independent stores. After making purchases, register to win one of four $25.00 Main Street Dollars gift certificates. For more information contact the Main Street of Menomonie office at or call 715-235-2666.

Join Us for the 12th Annual WinterDaze Parade and Event!


Looking to make memories with a unique holiday event experience? Join us for the 12th annual WinterDaze event in downtown Menomonie on Thursday, December 10th. From 4:00 to 6:30 p.m., have an opportunity to meet Santa and Mrs. Clause, see real reindeer, and ride a horse drawn wagon.

While you’re waiting for the parade to begin, shop and dine at locally owned independent businesses. Stay warm while sipping free Swiss Miss hot chocolate donated by ConAgra and spend time with friends and family around warming fires distributed throughout the downtown.

At 6:30 p.m. a festive holiday parade begins through downtown Menomonie. This year’s parade theme is “Silver Bells” in honor of Main Street of Menomonie’s 25th anniversary. Immediately following the parade, a large winter fireworks show is held over Lake Menomin.

Here’s a map of the parade route:

Winterdaze map

Small Business Saturday is November 28th!


Studies show that most of the money spent in a locally owned small business, remains in that community’s local economy. This money creates a butterfly effect which flutters into job growth, additional local sales, community investment, and charitable giving. When you spend a dollar with a local establishment, you are contributing to the growth and economic resilience of Menomonie.

On Saturday, November 28th downtown Menomonie will once again participate in Small Business Saturday. Whether you are seeking a special gift to place under the Christmas tree or looking for a talented service provider, locally owned businesses have something to offer for everyone in the community. As you “shop small” consider “dining small” at a number of unique locally owned eating and drinking establishments.

One of these independent establishments, the Raw Deal, will be hosting an indoor “Winter Farmers’ Market” in their historic building at 603 S. Broadway. This will include a variety of vendors and artisans.

Main Street of Menomonie will be providing a Small Business Saturday “Bingo Card” with participating businesses displayed on it. As customers visit downtown stores, a staff member will mark the card. After a minimum of three markings, the customer can submit the card to be eligible to win a $50 Main Street Dollars Gift Certificate.

Created five years ago in 2010, Small Business Saturday was developed as a way to support local independently owned businesses and provide an alternative to the busiest shopping day of the year, “Black Friday.” Momentum with this event has continued to build and in 2014, approximately 88 million customers across the nation shopped or dined on Small Business Saturday. Be a part of the movement and participate in “Small Business Saturday” on November 28th!

WinterDaze Parade Entry Registration Packet Available!

WinterDaze Parade Float 1

Be a part of one of downtown Menomonie’s most popular events, the annual WinterDaze parade on December 10th! This year not only marks the 12th year of the parade, but also the 25th anniversary of Main Street of Menomonie. To honor this milestone, the 2015 parade theme will be “Silver Bells.” Below is the parade registration and guidelines package:

2015 WinterDaze Parade Registration Form & Guidelines

The parade starts at 6:30 p.m., but the festivities begin at 4:30 p.m. Prior to the parade, visit with Mr. and Mrs. Clause, see live reindeer, sip Swiss Miss hot chocolate, and ride a horse drawn wagon.

Downtown Halloween Activities!


Join us for a night of trick-or-treating in Downtown Menomonie on Friday, October 30th from 3:00 to 5:00 pm. To find out participating businesses, visit this link:

2015 Downtown Trick or Treating Map

After trick-or-treating, since you’re already downtown, head over to Liberty Christian Center at 710 Main Street to watch a short family friendly Veggie Tales movie on the big screen called: “The League of Incredible Vegetables.” The movie starts at 5:00 p.m. and all children must be accompanied by an adult.

The next day, on Halloween, check out Heroes Welcome at 424 Main Street for a variety of great activities! They will be handing out a variety of Halloween themed comic books free for everyone who attends. Also, Jay Reiter will be signing copies of his new horror comic “Arise” from Satyrn Studios (, and have free Toppers pizza for anyone in zombie costumes! Check out Heroes Welcome’s facebook site or website for more details.

Scare up a great time with “Witches Night Out!”


As an adult do you miss the fun you had with friends on Halloween? Do you miss dressing up in costumes on crisp autumn nights and roaming the neighborhood looking for great treats? If so, join us for Witches Night Out in downtown Menomonie on Thursday, October 22nd from 3:00 p.m. to 8:00 p.m. It’s all the fun of your childhood Halloween, but instead of bags of candy your parents have to check, the treats are the finds you discover while shopping for the unique and antique!

Shop, socialize, and snack as you and other witches haunt the historic streets of downtown Menomonie looking for sales. Be a visitor from beyond at an independent book store, antique shops, a wine bar, women’s clothing stores, chic salons, gifts shops, jewelry stores, a henna artist studio, restaurants, an athletic/team gear shop, an art store, and a food co-op.

Compete against other witches in the Best Dressed Witch costume contest. Sign your name, hopefully not in newt’s blood, at each participating business for over $1000.00 worth of prizes offered by niche shops and studios. Each “cauldron” (prize basket) is worth $200.00.

To scare up some more information, visit Main Street of Menomonie’s website at or email or call 715.235.2666.

New Executive Director Announced

Darrek Orwig_Color ImagePreserving the past is a passion for Main Street of Menomonie, Inc,’s new Executive Director, Darrek Orwig. He will be replacing current director Brenna Long, who announced her resignation in June. Orwig will begin Monday, August 3, 2015.

Orwig brings a wealth of knowledge and experience to Main Street of Menomonie, Inc. He completed his undergraduate degree in history at Iowa State University and his master of arts in historic preservation from the Savannah College of Art and Design. While in graduate school, he focused much of his coursework on revitalizing and administrating historic commercial districts. His professional experience includes working as a museum director and historic preservation consultant. (more…)

  • Like us on Facebook

  • Follow us on Twitter

  • Join our Mailing List